GEO
Why Your Brand Is Invisible to ChatGPT (And How to Fix It)
April 15, 2025·7 min read
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The GEO & AI Visibility Blog
Insights, data and strategies for brands navigating the age of AI search.
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GEO
GEO vs SEO: What's the Difference and Why It Matters in 2025
SEO optimizes for rankings. GEO optimizes for citations. As 46% of 18-34 year-olds now use AI as their primary search engine, the two strategies have fundamentally different playbooks.
April 22, 2025·6 min read
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PromptScore™
PromptScore™: How We Measure Your Brand's Visibility Across LLMs
Before PromptScore™, there was no standard way to measure how visible a brand was in AI answers. We built one from scratch — here's exactly how it works.
May 1, 2025·5 min read
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Market Data
The LLM Advertising Market in 2025: Key Data and Forecasts
From $2.1B in 2024 to $25.9B by 2029 — the LLM advertising market is growing at 67% CAGR. Here's what the data says about where the money is going and which brands will win.
May 8, 2025·8 min read
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Sector Deep-Dives
E-Commerce and LLMs: Is Your Brand Getting Recommended?
61% of e-commerce sessions will start with an AI query by 2026. Most online brands are completely invisible in those conversations. Here's how to change that.
May 15, 2025·6 min read
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Sector Deep-Dives
How Travel Brands Win (or Lose) in AI Recommendations
"Where should I stay in Lisbon?" is now more often typed into ChatGPT than Google. Travel brands that don't appear in AI recommendations are losing high-intent bookings to competitors who do.
May 20, 2025·6 min read
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Sector Deep-Dives
Fintech and Trust: Why LLMs Are the New Due Diligence
"Is Revolut safe?" is now one of the most common fintech queries on AI platforms. How LLMs answer trust questions determines which neobanks win the next decade of customer acquisition.
May 27, 2025·7 min read
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Brand Strategy
The Complete GEO Guide for SaaS Companies
"What's the best project management tool?" is now more often asked to ChatGPT than searched on Google. Here's the complete 90-day GEO roadmap for SaaS companies.
June 3, 2025·9 min read
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Brand Strategy
The Zero-Click Era: What It Means for Your Brand's Digital Strategy
58% of Google searches now end without a single click. The question for brands is no longer how to rank — it's how to be cited when no one clicks through at all.
June 10, 2025·7 min read
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Sector Deep-Dives
Luxury Brands and AI: Protecting Exclusivity in the Age of LLMs
Hermès appears in 91% of 'best luxury leather goods' AI responses — yet remains resolutely exclusive. How luxury brands navigate LLM visibility without compromising their positioning.
June 17, 2025·6 min read
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